Web host and domain provider
GoDaddy has partnered with location-based information provider, YaSabe. GoDaddy is a world-renowned provider that caters to a customer base of around 13 million companies and individuals. The company also manages around 59 million domain names. Its business focus is to support smaller companies by providing them with the tools and platform required for an effective Internet presence. The company's partnership with YaSabe will enable small business to cater better for Hispanic audiences within the United States.
YaSabe specializes in providing Hispanics with the information they need. It has a following of millions of users who they connect with a range of local businesses. The site also provides a detailed classified section and offers user discounts through coupons, etc. YaSabe leverages a platform which " crawls, aggregates, translates, and curates bilingual and culturally relevant local information" to make it available across a range of devices (web, mobile, etc.). Its partnership with GoDaddy will mean the company can better attract YaSabe's Hispanic users.
“Most consumers turn to the Internet first to research products and services, and U.S. Hispanics are among the most wired consumers, especially on the mobile internet," explained Mark Weiss, Senior Director of Corporate and Business Development at GoDaddy."It is important for small businesses to stay on top of their online information to reach the greatest potential audience. With YaSabe now part of the Get Found offering, SMBs can better expand to reach out to Hispanic consumers.”
Do you know of any other companies trying to connect with Hispanic audiences in the United States? Let us know the details. Add your comments below.
