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Interland and Advanta Launch Campaign To Bring Small Businesses Online |
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ATLANTA, SEPTEMBER 22, 2004 - Interland, Inc. (NASDAQ: INLD), a leading provider of Web hosting and online services for small and medium-sized businesses, announced today that it has entered into a multi-year agreement to market and promote Interland's website creation and marketing services to small businesses across the country with Advanta Bank Corp., one of the nation's largest issuers of business credit cards to small businesses and a subsidiary of Advanta Corp. (NASDAQ: ADVNB; ADVNA).
The first campaign was recently launched and promotes Interland's Websites Built To Order product line, available at . By the end of the year, the two companies expect to begin rolling out additional nationwide small businesses campaigns promoting the benefits of getting online.
Advanta is known as a pioneer in many marketing techniques now common in the financial services industry. Working with Interland, Advanta has the ability to promote to more than 20 million U.S. small businesses the importance of online success - developing an effective site, executing online marketing programs and creating e-commerce selling opportunities.
"We are delighted to be working with Advanta on the distribution of our new line of services and applications. Advanta's longstanding leadership in the small business market coupled with its unparalleled understanding of how best to match up small business owners with the services they want and need makes it an ideal choice for this new venture," said Joel Kocher, Chairman and CEO of Interland. "As we announced in March, we believe the most efficient way to bring small businesses on to the Internet is by working with others who have already built relationships of trust with the small business market, and who understand that market's needs. We are proud that Advanta has selected to offer Interland's suite of online services and applications to its small business clients and contacts."
"We are excited about teaming with Interland," said Dennis Alter, Chairman and CEO of Advanta. "With nearly 200,000 small business customers Interland is proof that small businesses can profit from being online. We know that combining our small business expertise with Interland's exclusive focus on building and managing websites is a powerful package."
About Advanta
Advanta focuses on the small business market and related community, providing funding and support to the nation's small businesses through innovative products and services. Using its direct marketing and information based expertise, it identifies potential customers and provides a high level of service tailored to the unique needs of small business. Advanta is one of the nation's largest issuers (through Advanta Bank Corp.) of MasterCard business credit cards to small businesses. Since 1951, Advanta has pioneered many of the marketing techniques common in the financial services industry today, including remote lending and direct mail, affinity and relationship marketing. Learn more about Advanta at www.advanta.com .
About Interland
Interland, Inc. (Nasdaq: INLD) is a leading Web hosting and online services company dedicated to helping small and medium businesses achieve success by providing the knowledge, services and tools to build, manage and promote businesses online. Interland offers a wide selection of online services, including standardized Web hosting, e-commerce, application hosting, and Web site development, marketing and optimization tools. For more information about Interland, please visit www.interland.com , email moreinfo@interland.com or call 1-800-336-9883.
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Media Relations Contacts:
Mike Neumeier
404-260-2649
mneumeier@interland.com
Jennifer Lyons
215-444-5073
AdvantaCommunications@advanta.com |
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