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AIT Releases Next-generation Shopping Cart |
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Readies Customers for Online Holiday Shopping
September 13, 2004 -- (FAYETTEVILLE, N.C.) - The Internet is full of shopping carts; Mcart 2005 (http://ait.com/mcart2005.php) is an entire e-commerce system, providing insight into buying habits and giving web site owners the ability to influence shopping behavior. AIT, Inc. (http://www.ait.com) developed Mcart 2005 so online merchants can better take advantage of a growing retail trend. “Consumers are getting more comfortable buying things online, and Mcart 2005 makes the entire process – from product presentation to order fulfillment – more personalized for the buyer and more intuitive for the merchant,” said Clarence Briggs, AIT’s Chief Executive Officer. “This product does more than facilitate transactions; it lets users shape their online stores in accordance with customer demand.” Mcart 2005 analyzes search terms used in purchasing decisions, it shows associated products on the cart page, it catalogs ‘most frequently bought’ items, and even provides cart abandonment reports.
The release of Mcart 2005 comes on the heels of a report from Forrester Research that anticipates online retail to top $300-billion dollars a year by 2010, a five-fold increase from current levels. One stimulus for more spending will be better web sites.
“E-commerce has always been a core function of our hosting plans, and Mcart 2005 keeps up with the evolution of both the Internet industry and the online consumer,” said Chief Operating Officer Kirk deViere.
To capitalize on the Internet’s global nature, Mcart 2005 supports multiple languages and currencies. It also includes customizable templates for product packaging, a series of tools for tracking orders, multiple shipping options, and the ability to create an affiliate program. “It may be the most important piece of a development-filled year for AIT,” said deViere. “For most small businesses, the real value to the Internet is selling online.”
AIT also offers a payment gateway and merchant accounts for a complete e-commerce package that costs just pennies per day. It has allowed merchants ranging from an oyster farmer in Virginia to an art gallery owner in New Jersey to a California man working part time to reach markets that were once beyond their grasp. Online sales will continue rising as the Internet population grows, as people increasingly go online for product information, and as the boundaries of geography blur. “The market is there,” said Briggs. “Mcart 2005 helps our customers to be ready for it.”
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