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Web Hosting Interview - Site Ground
October 2004
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| Lilyana Yakimova, Marketing Manager of Site Ground.com. |
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 HostSearch October’s Exclusive interview with Lilyana Yakimova, Marketing Manager of Site Ground.com. She shares with us with her key success for making Site Ground to be one of well-known low cost hosting providers. |
| HOSTSEARCH: Could you please briefly tell us about yourself and your role for SiteGround.com? |  | | LILYANA: I have been working for the Site Ground idea since it was first conceived. We were a small team of enthusiasts, who researched the market, created the product and gathered the highly-qualified team that is now the backbone of the company. Recently I am the Head of the Marketing Department. |
| HOSTSEARCH: Could you please share with us when was SiteGround.com found? What was inspiration for doing web hosting business? | | | LILYANA: Site Ground was founded almost two years ago. The inspiration came from the potential we identified in this business. The secret behind the success of Site Ground is its creative and committed team. We love what we do and our customers can feel it. Treating each customer with special care has always proved to pay back. And our experience shows it once more: we have satisfied customers, who bring in more customers. |
| HOSTSEARCH: What’s your best selling products/service of your company? | | | LILYANA: Our product strategy is to offer one basic hosting plan. This plan has been created after a careful research of the consumers' needs. The features we have included in our Basic $4 Plan satisfy the needs of approximately 90% of web hosting customers. For people with more specific needs we have provided an easy upgrading feature. |
| HOSTSEARCH: How do you promote your business/website? | | | LILYANA: Our number one source of new customers are our existing customers. We grow successfully mainly thanks to the positive word of mouth. We know perfectly well that the image of a company is not build only by the Marketing department but by all the departments. Of course, we also have an advertising strategy that includes all kinds of the traditional promotion: paid exposure in web hosting directories, search engines optimization, PPC engines, etc. |
| HOSTSEARCH: Please define your marketing strategies. What do you think that is your strength for SiteGround.com, compare to your major competitors? | | LILYANA: Two things are in the core of our competitive advantage:
• great customers support -- our support team is constantly striving to achieve the perfect balance between speed and quality.
• low price – we are in a constant search for cost cutting strategies, which we pass to our customers as a low end-user price.
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| HOSTSEARCH: What is the main reason that your company chooses to focus on low cost web hosting package? What is the most challenge that you are dealing for this particular hosting? | | | LILYANA: We chose to be a low cost provider, because we believe that in our business “expensive” means “inefficient”. Yet, the biggest challenge for us is the negative image some of the low-cost hosts create for the whole segment by providing low-quality service. |
| HOSTSEARCH: By locating in Europe, how do you market your product locally and globally? | | | LILYANA: We believe that the web hosting is much more a global, than local endeavour. The web hosting business allows for a great freedom in terms of physical location. A lot of web hosting companies have servers located in one country, managerial staff in other and support team can even be located on other continent. Outsourcing the hosting support to India and Eastern Europe is widely spread. It is a great way to cut down costs and offer a cheaper, yet quality service to the end user from all over the world. |
| HOSTSEARCH: What is the best experience for you to work for Siteground.com? | | LILYANA: The best experience for me is to open my Site Ground email in the morning and to read something like this:
“Thank you very much for your help. It proofs my choice of SiteGround is correct. am very satisfied with your service.”
Another thing I love is the great working environment, created by all of the Site Ground people!
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| HOSTSEARCH: What do you think about web hosting business in the next five yeas? And how do you see yourself and your company in the next five years? | | | LILYANA: I am absolutely convinced that the expensive hosting providers have no future. What I see for the future 5 years is a constant growth in the features provided and a global decrease in the price for the end-user. |
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